— PROJECT NAME
Project title
— ROLE
Art Direction
Graphic Design
Branding
— DATE
20/05/2019
Our My team set out to refresh and expand the baking tools suite with eye catching colors and a cohesive brand presence across the line. This project was a great example of juggling a variety of processes, factories, and timelines. Each item was made at a different factory, two of which we had never worked with, but it all had to look like it goes together.
Going to a new factory to check quality and set it up as a supplier.
Cost reduction by understanding process limitations
Textile pattern creation
Human factors for sizing the oven mits
Tooling CAD
Pull tabs and texture change line
BAKING MAT
PERSONAL CONTRIBUTIONS
New factory qualification and process set up.
Cost reduction by incorporating process limitations (DFM).
OVEN MITTS
PERSONAL CONTRIBUTIONS
Textile pattern creation.
New factory qualification and process set up.
Human factors – sizing the hand opening.
Tooling CAD Design.
BAKING CUPS
PERSONAL CONTRIBUTIONS
New features: pull tabs and texture change fill line
Tooling CAD
Prototyping and testing.
