Baking Tools Suite

OXO

Role

Art Direction, Graphic Design, Branding

Date

May 2019

Baking tools suite overview

The team refreshed and expanded the baking tools suite with vibrant colors and unified branding across the product line. The project involved coordinating multiple factories with different processes and timelines, ensuring cohesive visual identity despite varied manufacturing locations.

Baking tools branding detail Color palette selection
Product line overview

Baking Mat

  • New factory qualification and process setup
  • Cost reduction by incorporating process limitations
Baking mat product photo
Baking mat detail Baking mat manufacturing

Oven Mitts

  • Textile pattern creation
  • Factory qualification and setup
  • Human factors analysis — sizing the hand opening
  • Tooling CAD design
Oven mitts product photo
Oven mitts pattern detail Oven mitts sizing analysis

Baking Cups

  • New design features: pull tabs and texture change fill line
  • Tooling CAD work
  • Prototyping and testing
Baking cups product photo
Baking cups pull tab detail Baking cups fill line texture
Prototyping process Testing and validation
Factory coordination Final production samples
Complete baking tools suite