Food Future Colab
IDEO Fellowship
A project funded by Target to create new brands, products, and experiences around food.
Pickl
The primary deliverable: an intelligent, trusted advisor for food decisions that incorporates data into food experiences previously unavailable through traditional means. The design philosophy balanced understanding with trust through technology, utilizing truthful datasets about food and augmented reality to shape new experiences.
The vision proposed replacing conventional nutrition labels with far more personalized information.
Prototype Phase
I contributed to the original team building the first prototype, which clients responded to positively. I specifically built an Augmented Reality shopping cart prototype in a day with a projector and translucent sheeting to demonstrate an in-store heads-up display concept.
Product Design Phase
The team developed a functional prototype app for market testing and validation based on the shopping cart vision.
Exhibition Phase
An experiential AR demonstration using Microsoft Hololens was created for IDEO's Blueprint conference and South by South Lawn (SXSL) at the White House.
